A new site by IDEO and The National Campaign to Prevent Teen and Unplanned Pregnancy uses straight talk and social-media tools to get young women thinking about sex in a realistic way.
Great use of video on the site as well as SMS for text-reminders for oral contraceptives. For those of you that wonder what Web2.0 and social media have to do with healthcare, this is a great example. As a physician, you should be savvy enough to review a site like this, make sure it has good medical information, make sure it is useful to your patient population, and then recommend this to your patients…
Click here for the article by Fast Company describing the evolution of the site